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  <title>Signature Leadgen blog</title>
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  <description>Straight answers about cold email for small B2B companies.</description>
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  <item>
    <title>Is cold email worth it for a 20-person B2B company?</title>
    <link>https://signatureleadgen.com/blog/is-cold-email-worth-it-for-a-small-b2b-company</link>
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    <pubDate>Tue, 22 Sep 2026 09:00:00 +0000</pubDate>
    <description>A straight answer, with the four things that have to be true before we&#x27;d tell you to try it, and the two cases where we&#x27;d tell you not to.</description>
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